It took me 7 years as a flash designer to realise that optimising a flash web banner is an art. Yes web banners are just web banners, they sound easy to develop but trust me, it’s not when your flash banner is byte critical and have to appear on Yahoo or other advertising channels and the file size restriction is 30kb even if your brief basically says “we need to include everything! Not sure how it can be done but it must be done”.
Here’s one that I developed for the movie 30 Days of Night (click on banner to replay) for Qais Consulting (I know, banner looks pixellated but this is what I call – compromise – for file size restriction), I would like to share with you my experience while developing this innocent looking banner which only weighs 29.7kb.
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